Canonical could provide sort of an "Ubuntu Gaming Portal" on the web, similar to what Valve has done with Steam, but directed to distribution, shopping and previews.
This would allow Ubuntu users to get to know the newest Linux games by watching trailers, downloading demos and directly buying a copy.
Of course, it would only work through a partnership with at least one big gaming company, which could be a somewhat attractive proposition in the way the portal would work as a product "spotlight".
There are some recent Linux native games that could serve as starting point for the actual distribution.
This is a long-term project, requiring careful negotiation and execution.
Edit: I see some people have mixed feelings towards the idea. The main point here is showing to the gaming companies that Linux could be a profitable platform for development, thus bringing more "AAA" grade games to Linux. This has nothing to do with Free Software games, as the free ones could have their own portal, or their own section inside this portal.
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