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Smartly-clad Ubuntu agents deployed to major cities for 11.04 release  
Written by brimlar the 5 Mar 11 at 17:59. Won't implement
Ubuntu is making inroads -- IT professionals and hobbyists are increasingly aware of the operating system, and this may have even spilled over into them installing it on a few family members' PCs.

However, Ubuntu (and desktop Linux in general) is not yet well-represented in the business community -- which is the core of a vast, untapped demographic for Ubuntu. The OS is ready; it's pretty, and it's more solid than it has ever been.

To increase the visibility of Ubuntu to this largest, unaware demographic, to celebrate the arrival of the latest version (11.04), and to raise the buzz on the street, bold, fun action should be taken -- guerrilla marketing. Let's leverage the "free" nature of Ubuntu to get it in the hands of these people in a way other proprietary OS's cannot.
12
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Solution #1: Send some Ubuntu employees or volunteers with free stuff to downtowns
Written by brimlar the 5 Mar 11 at 17:59.
What if, on the day (or shortly thereafter) the 11.04 release -- in an act of celebration -- smartly-clad Ubuntu agents (volunteers, perhaps) were deployed to dense urban downtowns (New York, Chicago, Sydney, London, Paris, etc) -- the hearts of Microsoft hegemony -- with a colorful stall or bag, handing out free Ubuntu CDs and perhaps a helpful "get started" or "why Ubuntu rocks" document -- for free.

Deployed to highly visible and highly-trafficked areas (train stations, CBD sidewalks with huge foot traffic at 8-9am or 4-5pm, etc) passing businessmen and women -- who represent the core of Microsoft's business -- could not possibly pass up a free operating system CD (everyone loves "free") -- especially when the booth or document touts the anti-malware, don't-even-need-to-install-antivirus status of Ubuntu and/or Linux in general. They have ample time to read the interesting brochure/guide on the train ride home and it sticks in their brain.

They go home and install it, and guess what? It doesn't suck. In fact, it's fast. Their experience will carry over into their business environment and it starts to feed the dormant buzz. It may become an option as more corporations are using "bring your own laptop/OS" schemes into play. Their kid(s) at home might play with it and learn the beginnings of a powerful lifelong hobby with f/oss software.

Even if they don't install it, they will remember the word "Ubuntu" and the shocking claims on the document or booth that it is free from malware and viruses.

And all it would cost is some willing people's free time, some CDs, and some paper for handout documentation. (One wishful thought: it would be nice if the paper/documentation were recycled paper content)
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12
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Solution #2: Solution #1, without the anti Malware claims
Written by Auzy the 7 Mar 11 at 07:46.
Ubuntu can get virii just as easily as windows.. Send them out, but emphasise the real advantages

See the 2 comments or propose a solution (latest comment the 14 Aug 11 at 17:19) >>