Ubuntu’s goal is to be the most popular desktop OS for humans. But new versions of Ubuntu, like most Linux distros, are still marketed towards Linux geeks. They’re concerned with technology, trumpeting version numbers and drowning out the actual things you can do with their software.

We’re picking on Ubuntu specifically because it has higher goals than most distros - it’s Linux for human beings, not Linux for hackers. Unfortunately, the release announcements have forgotten what humans care primarily about: themselves.

http://blog.gobanquet.com/index.php/why-ubuntu-804-needs-better-marketing/

That website seems to be down, but here is the cached version on google:
http://www.google.com/search?q=cache:B1jvt3wvqC0J:blog.gobanquet.com/index.php/ why-ubuntu-804-needs-better-marketing/