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Contributor forteller on the Marketing category

Start an Ubuntu Advertising Campaign  
Written by rouge568 the 28 Feb 08 at 21:25. Global category: Marketing. Won't implement
When I first started using Ubuntu, the way I heard about it was several links down in a google search for "linux". the first link was to linux.org, which is not what I wanted to see as a first time user. "What is a distribution? Why are there hundreds of them? This site is really unusable - is there anything better? I mean, its linux.org. That seems pretty core to this great linux thing I've heard about. What's this Gnome and KDE? I just want to run a computer that works. All these Gnome vs KDE reviews don't help at all." I finally saw the word Ubuntu enough that I figured that I should try it out of all the others.

This is exemplary of the poor exposure that Ubuntu has, and pure lack of knowledge the public has about Open Source projects in general. We need to spread public awareness about the operating system, through media outlets, online campaigns, and possible tv/radio/billboard spots.
https://wiki.ubuntu.com/MarketingTeam

edit: We are now #1 on Distrowatch! Also, here is a great example of a promotional video: http://www.youtube.com/watch?v=duBfhSsjgmU&fmt=18

editedit: Apparently, a marketing campaign for ubuntu is in the works. See towards the end of this blog post: http://huayra.wordpress.com/2009/01/17/january-what-a-start/
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Solution #1: Use a Multi-Pronged Approach
Written by rouge568 the 28 Feb 08 at 21:25.
I think that the best place to start would be online campaigns, especially a series of official videos on youtube and other video sites. These should focus less on technical specs and the benefits of the open-source ideal, and more on the benefits of switching from Windows while retaining the ability to preform daily tasks. This will be targeting the main bulk of computer users: Microsoft customers who want to email, type, web browse, and don't like paying for an OS. Other facets of this campaign should include spreading the word about Ubuntu to non-tech oriented, high traffic website (myspace, yahoo), getting Ubuntu back as #1 on distrowatch.com, and creating guides in layman's terms so that non tech-savvy people can understand how to preform simple tasks. For example, don't tell people to open xorg.conf; tell them to type in the terminal 'gksudo gedit /etc/X11/xorg.conf'.
Doing all of this will require a re-mobilization of the Ubuntu marketing team, several people to design a professional looking marketing video, and lots of structure. Once more momentum is generated, the media will be apt to catch on to the trend. However, we want to make sure at all costs that this is positive exposure. Anything negative (eg. Ubuntu is for geeks only) could immensely hurt our image. Physical advertising is harder to get together, but if someone can find an investor, this could be very possible.
A final idea would be to push for Ubuntu in school systems. I know that where I live, the schools are forced to run Windows 2000 because of old computers and no money for an upgrade. Ubuntu could both free funds for education and implant knowledge about the system into children, our future consumer base.
Comment back with any ideas on how to improve this.
48
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Solution #2: Ubuntu advertisments for fans who own websites and blogs
Written by kumailht the 21 Mar 08 at 22:23.
A lot of ubuntu users may own blogs and websites , they most probably love ubuntu and want to pay the community back. If the ubuntu website can offer banner ads which are professional and unobtrusive, users can help spread the word.

The banners must be professional and convey the message clearly. It should allow users to change certain aspects of this to match the website design.

Only logos with slogans will not help as people dont know about ubuntu. The banners will help in branding and it isnt hard to create.
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Solution #3: Canonical should send us emails, which we can resend to ur friend
Written by slsolaris the 19 Feb 09 at 15:50.
canonical should send emails about the new coming version of ubuntu to its users, videos and more, so we can resend them to our friends and they will know about ubuntu, so new many people will use this operating system.

Now i here your comments.
26
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Solution #4: Ubuntu propaganda page
Written by fixor the 21 Feb 09 at 11:28.
Create a propaganda webpage where people can see and learn what Ubuntu is. Show all the great features and explain what distinguishes Ubuntu from other operating systems. Screenshots, short videos and some compelling arguments why they wanna try Ubuntu.

This way you can direct friends and anyone interested to this page and you don't force commercials on those who don't want to see them.



The best place for this would be somewhere on the official ubuntu page http://brainstorm.ubuntu.com/idea/17265 .
83
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Solution #5: Advertise Ubuntu on TV
Written by flooted the 4 Mar 08 at 07:16.
At a guess most mainstream computer users still watch more TV than they use computers. It takes a bit of searching online to find out about Ubuntu, what it is and why it is a viable OS. Only people who are already interested in Ubuntu will take the time to do this. So reach out to those who don't know about Ubuntu through TV.
15
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Solution #6: Highlight the possibility for everyone to improve their desktop experience
Written by stoffel the 5 Jun 09 at 21:22.
This is NO advertising idea! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

====

One of the things I hate about having to use commercial software at my work, is that when I encounter an annoying bug or usability issue in the software (which reduces my productivity), I have to live with it. Each time I report such problems to our IT department, they look desperately at me because they can't help me. Also, they are surprised that they get all these questions from me as I am the only one in the company complaining.

(The shock experiments of Seligman and Maier are a possibile explanation for why I am the only one who complains; I am used to escaping the shuttle-box because I already use Linux at home for a long time: http://en.wikipedia.org/wiki/Learned_helplessness#Seligman_and_Maier )

In Ubuntu, you have Launchpad, Brainstorm. You can vote, you can contribute by creatively thinking about solutions, you can coordinate different reports and thoughts about the same issue on a wiki page, you can point experts in your network to the issue, you can write better documentation, you can submit patches, you can test fixes, and so forth.

====>

Ubuntu should improve communication regarding the enormous advantage that bugs are not persistent and that the user has *control* over the bug fixing process.

For instance, in the help menu of each application a "What do you hate in this application?" entry can be added that allows people to report annoyances and that learns them how they can help to fix this annoyance. Obviously, this also can get another name like "What annoys you?".

Another possibility to highlight the fact that the user has a stake in the evolution of Ubuntu (contrastingly to closed source platforms), is by some dialog like this: "This is the third time you booted Ubuntu. Do you want to initiate a live chat session with a random community member to report your experiences with Ubuntu? Is there something that annoyed you in your previous 2 Ubuntu sessions? Or do you have a question?"
19
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Solution #7: Campaign to educate IT departments
Written by stoffel the 5 Jun 09 at 21:41.
This is an advertising idea that belongs to Idea #20152. Please read that idea for a better understanding of this solution! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

====

This campaign should consist of an USB stick accompanied with a letter. Key message of such a campaign should be something like these:

* "Do you know Windows is not a requirement to do business? Ubuntu requires only a modest 384MB of RAM. Save on hardware by convincing yourself with the included USB stick!"

* "Do you know Windows is not a requirement to do business? Ubuntu is safe by design and thanks to its fast security updates. Save on anti-virus software by convincing yourself with the included USB stick!"

* "Do you know Windows is not a requirement to do business? Ubuntu is accompanied with thousands of easy-to-install and easy-to-update software programs. Save administration time by convincing yourself with the included USB stick!"
13
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closed
Solution #8: Flyer campaign
Written by stoffel the 5 Jun 09 at 21:56.
This is an advertising idea that belongs to Idea #20152. Please read that idea for a better understanding of this solution! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

====

In this flyer campaign, Ubuntu community members can print flyers at home (or request free flyers in gloss paper via shipit). Next, they can give these flyers to other people or put them in people's mail boxes.

These flyers can look like this:
"Windows is no requirement - Your computer also can run Ubuntu, and maybe you even like it better"
<vertical list of advantages>
<link to download page>

Or like this:
"Is your computer slow? Do not throw it away! Try Ubuntu!"
<vertical list of advantages>
<link to download page>

Or this:
"Is your computer infected by a virus? Fix it by yourself! Try Ubuntu!"
<vertical list of advantages>
<link to download page>

Or this:
"You hate computers? Try Ubuntu!"
<vertical list of advantages>
<link to download page>

Or this:
"Computers are difficult for you? Try Ubuntu!"
<vertical list of advantages>
<link to download page>
17
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Solution #9: Linux Foundation should create a Tux logo campaign for hardware
Written by stoffel the 5 Jun 09 at 22:07.
This is NO advertising idea! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

====

The Linux Foundation should create a Tux logo campaign for hardware devices to indicate Linux support. This campaign should be backed by all Linux distributions including Ubuntu.
14
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Solution #10: Ubuntu: Just ask for it!
Written by p_squiddy the 13 Aug 09 at 13:26.
Get everyone you know to simply ask for Ubuntu next time they enter a Big Box store. For example, they could ask, "This laptop is very nice. Do you have one that comes with Ubuntu on it?"

The Big Box stores claim there is no demand for Open Source and Linux. Why? Because no one goes into their stores and asks for it. Inform your friends a bit about Ubuntu and how stress-free it can make your PC, remind them to ask about it at their local Big Box store next time they're there. If they see the demand, they WILL respond.

Best of all, this kind of advertising is free!
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Solution #11: Provide free support to advertisers and vendors
Written by summersab the 25 Aug 09 at 00:23.
I think it would be a great way to spread the word about Ubuntu if Canonical provided free commercial support or other perks to companies that are willing to advertise about Ubuntu or sell computers with Ubuntu pre-installed. Doing a "I'll scratch your back if you scratch mine" method would help keep payments low.
9
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Solution #12: Web campaign perhaps supported by a youtube video
Written by dailyrev the 2 Sep 09 at 08:11.
Show in detail the history of the Linux phenomenon in Netbooks and cheap PCs: a lean, versatile OS with a stable, light kernel finds a place in hardware that cannot support bloatware such as Apple's Leopard and Microsoft's Vista. Demonstrate the curiously coincidence in the timing of Linux's success in these areas with Cupertino's and Redmond's sudden decisions to scale down and refocus their OS development on function, leanness, and performance in a wide range of hardware. Allow people to see that there is more than coincidence in the Snow Leopard / Win 7 development revolution.
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Solution #13: Create a website to advertise the help books and CD's.
Written by hgibson the 12 Oct 09 at 07:15.
Create a website to advertise the help books and CD's.

A suggested name for the website is: http://books.ubuntu.com

A lot of work has been done by the Ubuntu/Debian communities. It would be a pity if there were no clear guide lines on how to get the books and CD's.

An introduction to the web site could be added to the installation slideshows !

Sorry for dup below. Our weblink went up and down.
Was not sure it was posted.
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Solution #14: Create a website to advertise the help books and CD's.
Written by hgibson the 12 Oct 09 at 07:36.
Create a website to advertise the help books and CD's.

A suggested name for the website is: http://books.ubuntu.com

A lot of work has been done by the Ubuntu/Debian communities. It would be a pity if there were no clear guide lines on how to get the books and CD's.

An introduction to the web site could be added to the installation slideshows !
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Solution #15: Run a similar marketing campaign like Google did for Chrome.
Written by shahnawazshahin the 21 Jan 10 at 12:51.
Like with Google, advertise Ubuntu through banner ads, popular newspapers and billboards.

Perhaps have a 30 second YouTube video that advertises Ubuntu.

What about another video, longer (3 mins) that explains the current situation, and how Ubuntu can help...

... similar Google's 'What is Google Chrome OS?' video ( http://www.youtube.com/watch?v=0QRO3gKj3qw ).
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Solution #16: Blurb about Ubuntu and how it help make Avatar.
Written by homerhomer the 19 Jan 10 at 05:09.
It would be great to have a link from Ubuntu.com about how this was done.
http://blog.dustinkirkland.com/2010/01/39000-core-ubuntu-cluster-renders.html

Not necessary this link but maybe something a little more shiny. How about a official interview?

4
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Solution #17: Ubuntu for Business Website
Written by speedkreature the 29 Jan 10 at 19:55.
A web portal for businesses. The actual URL is less important than the content.
It should help with:
* Research and Decision Making
* TCO & ROA calculators
* Acquisition of Hardware/Software
* Provide a list of enterprise grade hardware supported by Linux (i.e. Fibre Channel HBA's, Tape Drives and Autoloaders, etc)
* Support contact info (redirect to current support offerings?)
2
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Solution #18: Ubuntu Release Conference
Written by boulabiar the 4 Sep 10 at 01:08.
I propose to make an ubuntu release conference where the event video is streamed on a website and where someone from the top level of the company shows the features of the new release.
This can be made during the UDS for example.

A collecting from the main features of ubuntu can be collected from users to focus on the ones they like.

This big event can be made during the 5th anniversary of ubuntu.
(6.06 + 5 years)= (UDS-N)+1 = UDS(11.10)
2
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Solution #19: Associations with educational institutions
Written by komputes the 9 Mar 11 at 00:53.
Sponsor educational institutions. Have students contribute to and improve Ubuntu. Educational programs, sponsorships, scholarships, bounties in conjunction with adversing campaigns in technology-related school environments will help get future users and developers interested.
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Solution #20: When Youtube is used on a PC
Written by Saie the 14 Jun 11 at 07:35.
-A youtube video advertisement .. one of those that they play infront of videos these days, that quickly says, "does your comptuer get stuck, load slow, isit impossible to use, get ubuntu today its free!"
People watch youtube from PCs usually and are surely likely to click it

-Facebook & Youtube banner ad that reads something like "PC running slow? You think its rubbish? Install ubuntu now, its completely free.. click and find out why"

The best thing is that it's possibly the cheapest form of advertising.

See the 34 comments or propose a solution (latest comment the 4 Feb 12 at 20:11) >>

Put Ubuntu on social networks and sites  
Written by Eldmannen the 7 Mar 08 at 00:34. Global category: Marketing. Implemented
I would like to see an Ubuntu channel on YouTube.

A Ubuntu group on Facebook and MySpace, etc.
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implemented
Selected solution (#1): Auto-generated solution of idea #3643
Written by Eldmannen the 7 Mar 08 at 00:34.
Ubuntu Brainstorm was updated in January 2009. Since the idea #3643 was submitted before this update, its rationale and solution are not separated. Please vote accordingly, and if you have the necessary rights, please separate the rationale from the solution. Thanks!

See the 7 comments or propose a solution (latest comment the 23 Aug 11 at 17:48) >>

Ubuntu store/donate  
Written by pererik87 the 15 Jan 10 at 16:16. Related project: ubuntu.com. New
If you want to donate to all the software on Ubuntu and the programs you have to make about 100 transactions each costing grand.

Currently running Ubuntu desktop is not profitable and with more money not only for ubuntu, but all open source, we can have more dedicated 24/7 developers assigned to Ubuntu, specific programs and applications.

Some of my suggestion is based on accessories for ubuntu store with symbolic value etc.

Is it anything else we can do?
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Solution #1: Diploma
Written by pererik87 the 15 Jan 10 at 16:16.
Ubuntu and Kubuntu donate diploma to buy in ubuntu shop. User gets a nice diploma with amount and a greeting text + some stash back. 50$ 100$ 200$ 500$ 1000$

Shows some gratitude and at the same time encourages others to donate.
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Solution #2: Open source packs
Written by pererik87 the 15 Jan 10 at 16:19.
Open Source donate packs. Has a specified percent that goes to different opensource projects including Ubuntu, openoffice and all the others.

So you can donate to every Open Source in Ubuntu at once. If it gets many donations, it will make a extra motivation for people making (or that want to make) Open Source to ubuntu and it will also be easier to make money on Open source.

And if I want to donate to 20 different companies from my countrie. I don't have to pay the 10$ abroad fee 20 times. Lets say I want to donate 50$ without creating paypal(not popular in my country) account or fuzz that i don't want or need.
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Solution #3: Send a gift to companies making a donation
Written by pererik87 the 15 Jan 10 at 16:28.
Could be a rose and a thank you card, or anything,
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Solution #4: Sell usb's with all distrubutions on it.
Written by pererik87 the 15 Jan 10 at 16:38.
Sell usb's with all distributions on them. That including:

A GRUB or (BURG) menu in start where you choose which live session version you want to run.

Ubuntu
Kubuntu
Ubuntu Netbook Remix
Ubuntu alternative install
Edubuntu
+++
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Solution #5: Donate iqual amount spirit
Written by pererik87 the 15 Jan 10 at 18:23.
promote "donate the equivalent of what you would pay for commercial software if you have money for it" spirit.
1
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Solution #6: work with the Code Offsets project
Written by Immanuel the 20 Jan 10 at 00:17.
http://codeoffsets.com/ do exactly what is requested here (just in a little geeky way of giving you official permission to make coding mistakes ;))
So, basically, if Ubuntu could work together with them to maybe get them some more publicity/a broader target group and extend to other open source projects, that would be fantastic (no need to reinvent the wheel, esp. as doing stuff twice is basically just wasted money)
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Solution #7: Promotion+Cash
Written by Lachu the 20 Jan 10 at 17:13.
Create new promotional movies and sells each. Only companies, which uses Ubuntu could promote Ubuntu and themselves. Some great movies or other project are created using Linux(not especially Ubuntu) and they need better promotion, so my solution is about way to help commerce using Ubuntu, and Ubuntu.
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Solution #8: Donate button to the Ubuntu Software Center
Written by pererik87 the 26 Jan 10 at 21:59.
Add a "Donate" button to the Ubuntu Software Center.
Similar to Amorok -> megatunes and so on.
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Solution #9: Easier to donate.
Written by pererik87 the 26 Jan 10 at 22:06.
Generally make it easier to donate, without pushing it up peoples faces. Discrete options for donations, with no prompting and annoyance. Add donate in the top or bottom of Ubuntu.com so people don't have to google donate Ubuntu to find the donation page.
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Solution #10: extra extras
Written by pererik87 the 11 Feb 10 at 00:15.
sell better ubuntu stickers and some good skins.
2
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Solution #11: A list of who donates
Written by pererik87 the 11 Feb 10 at 00:22.
Ubuntu should have a monthly list with donations, but the person/company donating must be able to choose to be anonymous.Like it is now it looks sort of secret. Linux mint (derivative) does this. Might in some cases make giving donations a profitable.
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Solution #12: ADs during Package Install process
Written by Otacon87 the 7 Feb 10 at 13:35.
When a new user installs a new application he will take the install process in background (or just stays there staring the progress bar).
My idea is really simple: add a new widget to the installation progress that shows ADs.

-> User can choose to show or not those ADs.
-> By default showing ADs is enabled.
-> Optionally this option can be shown during Ubuntu System install process.
-> If user clicks on an AD default browser will pop-up.
-> If user clicks on "Show shell output" the AD widget will be replaced by the shell output widget.

Maybe it can be a little ugly, but it will make canonical gain a lot of money (impressions or clicks) and will not annoy the user that much.
152
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Solution #13: Sell Ubuntu
Written by alms66 the 8 Feb 10 at 03:22.
Heresy I know, but hear me out on this one, it could work.

You box and package an Ubuntu disk. Each country would get it's own localized version of packaging. If necessary, in that country, you could also include a copy of legal codecs for dvd playback and whatnot - assuming Canonical would want to do that to not risk legal action. Hopefully, a lower than normal price can be negotiated for those though.

You would clearly state on the box that Ubuntu is free, can be downloaded for free and what you are paying for is the packaging (and additional goodies where needed) and distributing of the product. You would also clearly explain that the cost of this has been rounded up to the nearest $5 (for example in the US) or so, as a small "donation" to Ubuntu so that open source projects can be funded.
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Solution #14: Donate ideas
Written by Lachu the 8 Feb 10 at 11:09.
Allow users to request special feature for money.
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Solution #15: Ubuntu salesmen
Written by Arki the 8 Feb 10 at 11:11.
MS', Oracle's and other's salesmen go out every day to Govern offices, fundations and organizations to sell their solutions and support.

I think Ubuntu has to make an effort in this way. Several good contracts with some Governs Ubuntu could get a good source of financiation.
564
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Solution #16: Sell Ubuntu Stickers (good ones)
Written by readmanr the 10 Feb 10 at 23:02.
Canonical Store should sell good Ubuntu stickers, the packs available at the moment are all right, but not good.
See... http://shop.canonical.com/product_info.php?products_id=125

Ubuntu should sell the metallic bezel kind of stickers, kind of how the Intel inside stickers are. Some places have designed some that say "Designed for Ubuntu" with the ubuntu logo on a metallic sticker, they are good, but not everyone wants to lie about it, the computer was not designed for ubuntu, (but it may have been purchased with Ubuntu in mind).

See this "powered by ubuntu sticker"...
Powered by Ubuntu!
If canonical sold these at a cheap but profitable price they would sell like hot cakes!
All flavours should be available Ubuntu, Kubuntu etc...
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Solution #17: add ads in forum
Written by etusha the 14 Feb 10 at 12:24.
add ads in forum
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Solution #18: Make ubuntu free just for torrent download
Written by lautig the 15 Feb 10 at 02:59.
Make ubuntu free just for torrent download, for direct download pay some money.
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Solution #19: Software catalog Duh!
Written by ki4jgt the 16 Feb 10 at 09:04.
There has been talk around the internet, that Ubuntu is planning to incorperate a paid section into the software install program. I don't think this is such a bad idea. Especially since Ubuntu already hinges it's entire system on Open Source software.
I think Ubuntu should charge a small ($20) insertion fee for programers wanting to have their programs listed in this category.
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Solution #20: Bottom up! - make Ubuntu an NGO and start campaigning
Written by Blinky the 16 Feb 10 at 11:36.
Make Ubuntu a Non governmental organisation and start getting grants for it. Africa will need free systems/cheap systems to get connected so governments and aid organisations will be able to finance it - make it work for aid!!! Counties like Sweden will finance this. So with africa, half of south america, parts of Asia etc thats most of the world. China already runs linux via the government so it would great if the people also did - i.e. get in now and give it to 1/3 of the world's population.

place it in the hands of every third world child, team up with people that want to make cheap computers to the third world and in 20 years it will be the biggest thing!

The vast majority of the world lives in poverty so getting it to them cheap is how to get the majority of the world using it! Ubuntu is based on bottom up tactics - i.e. the users make it so why are we suggesting to distribute it top down (i.e. make it a business) - start with the people at the bottom. give it to an orphan, a war victim, a child that lives on under a dollar a day. Make a program/app that teams up with MIT open course (http://ocw.mit.edu/OcwWeb/web/home/home/index.htm) like the iBooks app (or think iTunes U) on the iPad and you will educate these poor and repressed people. What do these people need once they get a computer and make sure ubuntu can do this well.

Start looking at integrated solutions with hardware and hook the 3rd world up to the net with ubuntu. Make a tablet device that is cheap and runs ubuntu. We might not even need that everyone has the net. integrate wifi that swarms (one swarm: http://oneswarm.cs.washington.edu/index.html)... i.e. if i am near another ubuntu computer they connect and share data i.e. local torrent sharing. Great for africa!

... after all ubuntu's an african word!

Then to get the first world going start a website that is all about campaigning to get Ubuntu in every office and every government building. Think the My Barack Obama website and you will be well on the way. Love him or loath him he mobilised allot of people. Have a social networking site that allows people to send emails to friends, letters to politicians, ring people to campaign. Send sms etc, blog about the Ubuntu on all kinds of stuff... like the third world (see above) etc. Get organisations in each country and take membership fees. Membership fees will make a free system and support africa.

We don't need ads we need to start working the same way that ubuntu was created - from the bottom up. The goal of Ubuntu should be to connect the world. Start from the bottom - its the only way!
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Solution #21: Donations and Partnerships
Written by Chamillo the 17 Feb 10 at 01:19.
I think Ubuntu needs to focus on two areas:

Donations: I know that Ubuntu already takes donations, but it can do a better job of creating a greater awareness and urgency among users to make donations and how every dollar can make a significant difference in the future of Linux and open source.

Partnerships: Ubuntu should strongly pursue partnerships with computer manufacturers that would create a market of Ubuntu-optimized computers. Those manufacturers could benefit from creating a pool of loyal Linux users that would buy their computers and they in turn could share some of the revenue created by this new and emerging market.
135
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Solution #22: Sell it to the Government
Written by jcollierdavis the 17 Feb 10 at 20:46.
(forgive the US perspective here)
There's more than a few computers in the GOV inventory, at $150 to license Vista and Office for each, this really adds up to some significant money.

The USG spends lots of cash plugging holes and security issues for all these MS products. It also has to buy anti-virus for each.

Many large organizations also run SharePoint sites and have a building full of servers.

This adds up to a significant expense of taxpayer dollars.

It would be more effective to spend these dollars to hire Cannonical to build a GOV Spec Ubuntu. It would be significantly more secure than Windows, and even better, be under the control of the GOV which wouldn't be held hostage by MS.

This would also spur the market to take Open Source much more seriously. We'd effectively be starting another space-race. The rest of the market would explode with Open Source offerings, quality would increase, and the US (or what ever country pulls it off) would become a world leader in the field.
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Solution #23: Sell Manuals
Written by lecorian the 17 Feb 10 at 23:54.
Canonical could sell official documentation (computer manuals) for profit. This idea could be used in conjunction with idea number 2 (i.e. selling boxed versions of Ubuntu) and/or could be done separately. The Free Software Foundation and FLOSS Manuals currently have print versions of their manuals for purchase online. While Ubuntu has great online documentation, it is nice to have an official manual with all of the most frequent issues so that users can simply search in an index as opposed to searching through countless forums. Also, it would provided a way for users to troubleshoot problems if they cannot connect to the internet. It also provides a way for people to learn a lot about their system and have the ability to read from a page and not a screen.

If manuals were to be distributed in conjunction with Ubuntu boxed sets, it would make users feel much more secure about their purchase and the installation process.
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Solution #24: Sell DVD packs of software repos
Written by Afroman10496 the 19 Feb 10 at 03:31.
Make a section on the homepage saying:
_____________________________________

On the go?
Slow Internet? No Internet?
Low bandwidth?

Buy a 5-set DVD collection of all of the great programs in the universal Ubuntu software collection! This pack of free software lets you install software by just popping in the DVD, going to the package manager, and selecting the program you want without worrying about losing your Wi-Fi range or having a slow connection!
_____________________________________

Include two options for the DVD on the product page; one that includes ubuntu-restricted-extras and other naughty packages, and one that doesn't.
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Solution #25: Donations through Brainstorm
Written by cos the 19 Feb 10 at 10:39.
Allow users to pledge micropayments towards specific ideas on Brainstorm that they feel should be implemented.

For example, if I feel very strongly about idea A, I should be able to promise Canonical I'll pay them a token donation of something like £2 (fixed for all, perhaps) if they implement it. This will give Canonical an incentive to listen to what people tell them, and it will also be an additional revenue stream for the company.
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Solution #27: Push Dell to let me pick Ubuntu for all their hardware line
Written by alex_mayorga the 20 Feb 10 at 06:46.
Right now I can only get Ubuntu on selected models that are more often than not marginally more expensive than their Windows counterparts, due to Microsoft discounts I've been told on Dell's chat.
Suggest Dell to let me pay a premium to get the OS I want and let me pick community support to bring their cost down.
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Solution #28: Improve partner program and tools
Written by brunogirin the 20 Feb 10 at 21:56.
Ubuntu already has a partner program [1]. This could be a great way to increase Ubuntu's reach, especially in enterprise environments where some support and consultancy revenue could be generated. The partner program could be improved to create a real partner community, where partner companies can interact with each other, help each other win business, exchange ideas, etc. At the moment, the bulk of partners are large companies that do work with a lot of people beside Ubuntu. The partner program could also be used to create a network of smaller companies that work with Ubuntu in their specific location and specialisation.

For more details on the subject, Alan Bell has an interesting article on his blog[2].

[1] http://www.ubuntu.com/partners
[2] http://www.theopensourcerer.com/2010/02/20/dear-matt-asay/
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Solution #29: Allow to subscribe Canonical adverts/magazine.
Written by Lachu the 21 Feb 10 at 18:04.
Allow people to subscribe Canonical's magazine. Each subscriber can fill survey about software he's interested in. Each can also unsubscribe this magaznie. Each subscribers will download new surveys from e-mail.

Canonical can earn money on adverts, but it's not obligatory.
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Solution #30: Sell promotional and training materials.
Written by Lachu the 21 Feb 10 at 18:10.
Canonical can sell high-ended promotional/training materials, like commercial(especially Canonical's) software with training license, books, etc.

You can also sells certificate to people.
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Solution #31: A Magazine With Ads
Written by Natty_Dreed the 23 Feb 10 at 01:36.
Magazine contains info about computers and linux and Ubuntu news, Published with ads in it.
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Solution #32: Add optional ads to Ubuntu One
Written by Mirek2 the 14 Mar 10 at 13:07.
Don't worry: Ubuntu One would still be ad-free for all users by default.

Only there would be a customization option to show ads, as a way to support the Ubuntu project without having to spend any money and without having to enter credit card information.

Additionally, if possible, the ads could have certain features to make them more appealing to click, like user ratings and reviews. This would be a big win for both the user and the advertised company (if it sells good products): the user would know that the advertised product is a good buy and not a hoax and therefore would be much more likely to buy it than otherwise, which in turn would benefit the advertised company. The only loser in this situation would be a company that is a hoax, sells low quality products, or uses cruel methods of production (child labor, factory farms, ...). But Ubuntu shouldn't, by moral principles, want to point its customers in their direction anyway, right?
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Solution #33: Make ubuntu applications that allow me to make money for ubuntu (value added)
Written by Blinky the 25 Apr 10 at 11:26.
Most ideas for making money from ubuntu revolve around making money from the actual operating system, even with some form of advertising. In my opinion this is not what open source is about, in my opinion open source is about empowering people. Why not empower people to support and develop ubuntu.

What ubuntu should do is to help people make money for ubuntu from value added services. I have an example below:

Pretend that I am an artist and make stock pictures and films in my spare time. If Ubuntu makes a web application for the server edition where people can have a web site with films and videos that are downloadable once people donate a small fee to ubuntu - then ubuntu can make money from my hobbies even though I can't program.

An other idea can be to make an application that turns my internet connection into a wireless hotspot where people can donate a small fee and then use my internet connection.

There are lots of things from hosting websites on my ubuntu server edition to selling services such as design, website templates etc. This idea has the benefit of allowing people that have little or no knowledge of programming to still help make money and support/advance ubuntu.

Make the tools that empower people to help! What tools do we need???
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Solution #34: Software center
Written by pererik87 the 5 May 10 at 16:35.
I know Ubuntu is all about gnu gpl or lgpl, but not everyone only believes in gnu. There should be the "Gnu" section we have now

and a "non-free" section with skype and chrome and all the other "evil" free options and as well

a "commerical/patented" section where you can buy products from anywhere, not only Canonical. Like the games from here http://www.linuxlinks.com/article/20080530054213402/CommercialGames.html and so on.

Bigger companies will make more money on Linux and make programs/games for Linux as well as MAC and Winblows.
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Solution #35: Lighting Pen
Written by Lachu the 30 Jun 10 at 09:45.
Sell lighting pen working by infrared camera, bluetooth and infrared emitter(lighting pen).

This devices should been designed especially for Canonical.
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Solution #36: Kinda like Superman 3...but legal
Written by caws p0b1 the 12 Jul 10 at 11:44.
Perhaps create a highly specialized distribution specifically for point of sale environments (pubs, restaurants, convenience stores, etc.) that features a suite of applications to make it enticing to owners (open office, employee scheduling software, accounting programs, etc. etc.) and offer it for free. Of course, a default screen saver could be used to promote Ubuntu as well (gawd knows how many hours I've spent staring at a point of sale terminal from across the bar ;)). Where the money would be made is through credit/debit card transactions. The Ubuntu brand, I think, has built a reputation for integrity and enough clout within the business community where they could approach banks, merchant account companies, etc. and offer to partner with them. Instead of paying a flat monthly fee, business owners who use the distro could pay per transaction, a fraction of which would go back to help fund Ubuntu and other projects. By partnering with different banks/companies in different countries, I imagine that a little bit here and there would quickly add up. I'm not a business person, and I have no idea if this is feasible, but I like it a lot more than charging micro transactions to users from within applications :)
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Solution #37: Start a Funding Platform
Written by MichaelStahlman the 25 Mar 11 at 05:47.
Much like this very website, start a new site where I can donate to the software projects and/or features I would like to see implemented or improved. Incentives for donating are a possibility as well (like recognition, stickers, etc).

See: Kickstarter (kickstarter.com)
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Solution #38: Donate back to Debian
Written by Lyfang the 12 Aug 11 at 10:37.
"Ubuntu gets most of its software from Debian (89%)

Source: http://lwn.net/Articles/416667/

Help by sending Ubuntu bugfixes back to Debian upstream and contribute (back to) Debian."

Source: http://brainstorm.ubuntu.com/idea/21761/

See the 1 comments or propose a solution (latest comment the 12 Aug 11 at 10:39) >>

Video presentations on Ubuntu.com (Marketing)  
Written by litamus the 27 Sep 08 at 12:44. Related project: ubuntu.com. Implemented
On "what is Ubuntu" section of Ubuntu.com, all what you see is text and one or 2 pictures presenting Ubuntu, Kubuntu, or Xubentu, ext...

That's not sufficient!

Clearly better, posting video presentations -along with text and pics- that explain briefly how the system works, most of Linux advantages, Ubuntu principles, showing how the system is too simple to handle.. ext.. in a very attractive way!

Just think "commercial", the idea is to seduce new users!

158
votes
implemented
Selected solution (#1): Auto-generated solution of idea #13776
Written by litamus the 27 Sep 08 at 12:44.
Ubuntu Brainstorm was updated in January 2009. Since the idea #13776 was submitted before this update, its rationale and solution are not separated. Please vote accordingly, and if you have the necessary rights, please separate the rationale from the solution. Thanks!

See the 14 comments or propose a solution (latest comment the 8 Jul 11 at 07:42) >>

Add/Remove and Synaptic should be strongly displayed to new users  
No information about this blueprint
Information is updated every 5 minutes.
Please wait till the next update.
spec
Written by zelrikriando the 14 Aug 08 at 01:47. Related project: Add/Remove program dialog. Implemented
I have been noticing that new users try to install .exe files to their ubuntu without knowing about Add/Remove or Synaptic...

Is there a way to strongly recommend/point to/advertise at least the Add/Remove feature in ubuntu?? The windows users will think of Add/Remove as the same for windows and just google for their software (without specifying 'Linux' or 'ubuntu' is their search).

I suggest that one way to do it would be to display the feature in 'hard to miss' way at first start up (from preinstalled version or LiveCD install) with a short explanation about what this is about.

One more push for that would be to recognize the .exe files when the user tries to run them and display some error message with a recommendation : "Couldnt open this Microsoft format at the moment...Please use the Add/Remove feature to install new applications blablabla..."

I think that would be a great way to make the switch easy for users from the windows world.

Developer comments
Thanks for the suggestion. The Ubuntu Software Center is now displayed prominently in the Applications menu, and featured in the slideshow during the installer. Any further work to make the Center more prominent is a marketing task which will happen gradually. — Matthew Paul Thomas (mpt)
73
votes
implemented
Selected solution (#1): Auto-generated solution of idea #12193
Written by zelrikriando the 14 Aug 08 at 01:47.
Ubuntu Brainstorm was updated in January 2009. Since the idea #12193 was submitted before this update, its rationale and solution are not separated. Please vote accordingly, and if you have the necessary rights, please separate the rationale from the solution. Thanks!

See the 12 comments or propose a solution (latest comment the 22 Mar 11 at 06:15) >>

Show off new programs in the repositories  
No information about this blueprint
Information is updated every 5 minutes.
Please wait till the next update.
spec
Written by Ubuwu the 27 Sep 08 at 00:08. Related project: Add/Remove program dialog. Implemented
Every release lots of new programs get added to the repositories. A lot of these go unnoticed to most users. Please make a webpage that shows off all new programs that are added, either when they are added in the development release or all at once at release time. This should include screenshots, a short description/review and an apturl link to easily install the program.

A basic version of this could even be produced by an automated program. A more advanced version including reviews would require more effort.

Developer comments
A “What’s New” area was implemented in Ubuntu Software Center 3.0. —mpt
151
votes
implemented
Selected solution (#1): Auto-generated solution of idea #13762
Written by Ubuwu the 27 Sep 08 at 00:08.
Ubuntu Brainstorm was updated in January 2009. Since the idea #13762 was submitted before this update, its rationale and solution are not separated. Please vote accordingly, and if you have the necessary rights, please separate the rationale from the solution. Thanks!

See the 6 comments or propose a solution (latest comment the 16 Jan 11 at 13:11) >>

Ubuntu main page  
Written by Liso22 the 28 Mar 10 at 01:18. Related project: ubuntu.com. New
When you enter ubuntu.com the first thing you see is the option to download the latest version, which is quite useful for the users but not for Ubuntu, the ones who enter the site already decided to download ubuntu will download it anyway, but there are people who come to the site to see what is ubuntu or maybe are deciding about it.
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Solution #1: Ubuntu.com should greet users with advertisement about the os
Written by Liso22 the 28 Mar 10 at 01:18.
Ubuntu main page shouldn't be built just about downloading the latest version, first they should concentrate about attracting new users to ubuntu. When you anter to apple.com the first thing you see is a huge advertisement of their latest ipod or computer and so should be ubuntu.com, the the first thing you should see when you enter is an advertisement of the OS, I think what it would be nice is a simple presentation showcasing some of ubuntu's major features and nice looking images of the OS and the whole thing should be a link to "what's ubuntu?/discover ubuntu" or at least they should add a BIG link in plain sight, right now "what's is ubuntu" is at the bottom of the page, a "get ubuntu" link could be on the upper right for those who just came to download the OS.

Also the "what's Ubuntu?" page should be redesigned, right now though it focuses in the correct aspects (the software center, security, unbuntu one, etc.) it fails to deliver accessible and attractive information about them.

btw When are they going to start promoting that there are NO Viruses in ubuntu?, Security seems like a core aspect of the OS to me and there's almost no mention about security on the website while it should be promoted as one of the most important benefits of using the system (at least for those who came from windows =D).
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Solution #2: Merge Advertisement with Download Link
Written by MrD the 5 Apr 10 at 04:21.
Working off Solution #1, why not make the landing page just promote the heck out of Ubuntu? The top bar could contain a splash, or a slide-show, and on the opposite side have a big, prominent button to download.

Below that, three columns highlighting benefits/features/etc.

That's a very, very current way to do a landing page for a product these days.

See the 21 comments or propose a solution (latest comment the 7 Apr 10 at 16:37) >>

Promoting Ubuntu and its Principle on developing countries  
Written by butchoy the 15 Feb 09 at 15:39. Global category: Marketing. New
Developing countries like the country I live in, Philippines, should one of the primary beneficiary of what Ubuntu stands for; and that being free.

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Solution #1: Promotion on Public Schools of Developing Countries
Written by butchoy the 15 Feb 09 at 15:39.
As what I found out,some private exclusive school here in the Philippines are now using Ubuntu as their OS for, but they are not the one who should really benefit the use of Ubuntu. the one who should use it are those who are in public school.

ubuntu should support the Public schools of the developing countries. So they could benefit the free support and at the same time catch up with the technolgy.
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Solution #2: Solution 1 + donation
Written by Basem the 23 Mar 09 at 08:57.
People can donate old CPUs (233Mhz for example) to schools, these CPUs can then be preloaded with Ubuntu and useful programs for school children.

Add a comment or propose a solution >>

windows refund howto and support  
Written by erodimon the 19 Aug 08 at 12:41. Related project: ubuntu.com. New
My Idea is to post information on Ubuntu web page how to obtain refund for unused copy of windows on your pc, and to make support for such users, after getting refund user (if one wishes) can donate some money of the refund to Ubuntu community.
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Solution #1: Auto-generated solution of idea #12340
Written by erodimon the 19 Aug 08 at 12:41.
Ubuntu Brainstorm was updated in January 2009. Since the idea #12340 was submitted before this update, its rationale and solution are not separated. Please vote accordingly, and if you have the necessary rights, please separate the rationale from the solution. Thanks!

See the 6 comments or propose a solution (latest comment the 2 Jun 09 at 08:40) >>

Create a "How Can I Help?" site  
Written by webhamster the 29 Mar 08 at 08:54. Global category: Marketing. Implemented
I think, a lot of people like to help with ubuntu development, but they don't know where to start. This includes not only programmers but also designers, music composers or just the normal ubuntu user.

So how about creating a website "howcanihelp.ubuntu.com" where everyone (except for C/C++ programmers ;-) ) can find out how to contribute?

Examples:
PHP Programmer -> help with Brainstorm Development, someproject.ubuntu.com needs a new Website, ...
Music Composer -> (don't know where this should link)
Graphic Artist -> https://wiki.ubuntu.com/Artwork
Foreign Language Native Speaker -> Translate Subtitles at screencasts.ubuntu.com,...
Beginner Ubuntu User -> (don't know if we find something for them :-) )
Advanced Ubuntu User -> Help people at IRC #ubuntu, https://help.ubuntu.com/community/WikiToDo, join the Documentation Team...
Marketing Expert -> ...


and so on!
553
votes
implemented
Selected solution (#1): Auto-generated solution of idea #5991
Written by webhamster the 29 Mar 08 at 08:54.
Ubuntu Brainstorm was updated in January 2009. Since the idea #5991 was submitted before this update, its rationale and solution are not separated. Please vote accordingly, and if you have the necessary rights, please separate the rationale from the solution. Thanks!

See the 30 comments or propose a solution (latest comment the 24 Feb 09 at 06:01) >>

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