I think it would be neat if, just after enabling desktop effects, it offered the user the opportunity to customize Compiz via a Wizard, which would basically ask them some yes or no questions. Questions like, "Would you like to enable the Scale plugin?", and next to the question somewhere is a "Demonstration" button that shows the plug-in in action.
DEMONSTRATION BUTTON: Instead of a pre-captured video (which would make for a larger footprint in bytes), you could actually make the effect happen live onscreen with the elements they already have present -- a live demonstration with an animated cursor or subtitles showing keyboard shortcuts on the screen and perhaps some temporary popup windows to manipulate if necessary for demonstration, so they could really SEE an effect in action. It would be better than a little video looping over and over, in my opinion. It could also work as a tool for teaching keyboard shortcuts, if not reconfigure a binding to something they like.
The Wizard should be aimed at new users who aren't familiar with Ubuntu or Compiz yet, who would appreciate the simplicity of answering just a few questions to get Compiz to do what they want it to do.
I think this is necessary because there is probably a chunk of new users out there who aren't aware of ALL capabilities/features Compiz has to offer. And if they are led via a Wizard on a "tour of Compiz" of sorts, they'll possibly discover a feature they've never seen before and love it.
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