Written by ecridium the 27 Apr 08 at 16:58.
Category: Marketing.
Related project:
Nothing/Others.
Status: New
Rationale
U know what? When Apple decided to release the OS X Leopard, they created a great promotion... Even I decided to buy a mac because of it's magnificent ads... (U know the mac ads with Justing Long in it..) It makes me want to use the OS...
It didn't stop at just that... After I bought the apple, they frequently (weekly) created a podcast of how to tricks.... How to use the system to it's greatest potential...
I think the ubuntu - Linux community can also do that... Create podcast or a web page with frequent tips and tricks of using ubuntu... Promote that it's easy to use ubuntu... promote that ubuntu is somehow better to use than windows or even mac... Make people believe that ubuntu Linux is simple... How can we make people switch from Windows or Mac if we didn't promote the system in an intuitive way...
After all, ubuntu is Linux for Human Being right? Show it to them... Show and spread this ubuntu way to others...
The best and most free method of marketing is word-of-mouth. If you spread the word, Ubuntu gets free ads. If you write a review, Ubuntu gets free ads. If you copy+paste an ubuntu article into a forum, Ubuntu gets free ads.
As it has been mentioned a few times, the money is better spent on development than on marketing.
People who are able to set up an OS by themselves already know about ubuntu. The broad mass of people who want a computer that "just works" buy them with preinstalled OS. It would be better to involve the manufacturer of pcs to preinstall ubuntu.