Create a Welcome Center for New Users of Ubuntu explaining the ethos of each of the website sections. Similar to a Grand Tour, this would include the ins and outs of finding the information new users need, such as a non-technical descriptions of the resources available.
Another section could cover switching from other products (i.e. Office to OpenOffice.org, Google Desktop Search to Beagle/Tracker, IE to Firefox). Speed keys and Keyboard shortcuts could be another category.
This would be a strong marketing tool for average computer users and rally some excitement about making the switch. As it developed, Ubuntu would, in effect, be creating a "Power User" community that was capable of helping others in their offices or families take the plunge.
I would love to contribute my time to this kind of promotion. Ubuntu has the ability to light a lot of fires and gain considerable market share through demonstrating a warm welcome for people that are interested.
Fostering a power user community that can support "newbie" questions would, in my opinion, greatly extend those efforts.
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