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Idea #30529: There are easier ways to share Ubuntu Phone features than the current suggestion

bug This entry was marked as not being an idea the 23 February 13. If this is a bug report, please use the Ubuntu bug tracker.
Written by Jebeld17 the 2 Feb 13 at 21:32. Category: Marketing. Related project: Nothing/Others. Status: Not an idea
Rationale
Ubuntu Phone has a minute, limited userbase even smaller than the Blackberry community. Ubuntu Phone has definitely given the mobile device industry a run for it's money with the announcement of Ubuntu Phone's intuitive, easy, gesture-related features, but a run for their money in a good way. A good way as in, with the huge market share the big companies already have, they have just as much ability to steal the main features straight from Ubuntu into their mobile devices without any problem as they do legally with the Ubuntu licenses and names, as we've recently seen in several US cases regarding Samsung and Apple. The hardware manufacturers also contain hardcore userbases much larger than the current Ubuntu userbase that will far outnumber in cries pro-their company than the other way around.
Tags: Phone Ubuntu

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Solution #1: Port Ubuntu Phone to Android as a Launcher to tap into their own userbase.
Written by Jebeld17 the 2 Feb 13 at 21:32.
Over 500,000,000 Android devices have been activated. More still exist. Android has the strong, supportive userbase of the general public and all the big companies recognize it as a powerful market force. Ubuntu does not currently have this financial and community-supportive advantage.
One reasonable way to market the Ubuntu philosophy and name is to simply port the Ubuntu Phone look, feel, gestures, and features to Android as a Launcher. This has been seen before with the MIUI project and they have already seen great success and reviews in the Play Store because of it. This will save much time and money for the Canonical team, as the Play Store and Android are already well-advertised, well-used, stable, and functional.

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cheesehead (Brainstorm admin) wrote on the 2 Feb 13 at 23:07
Closing in Brainstorm. The Rationale has several untrue assumptions about Ubuntu Phone. For example:
- The goal is a launcher for phone-sized screens.
- Raw number of 'apps' in a walled garden is a useful measure of success.
- The number of non-contributing users should be the primary measure of success.
- It's a released product.

Ubuntu Phone is one of several projects to bring the entire Linux/Gnu/Debian/Ubuntu/Gnome/Unity stack to a variety of platforms that have been the domains of proprietary operating systems. This idea would not acieve that goal.

Jebeld17 wrote on the 3 Feb 13 at 10:11
Why not explain the Ubuntu philosophy in the app? Get the word out with the app, on Android? Android has a HUGE userbase. Millions of people use the Play Store every day. It's ridiculous NOT to tap into the large, raw social media of the Play Store. And I never once said Ubuntu Phone OS is strictly a launcher. Also, users WILL contribute if, like said, you EXPLAIN Ubuntu IN THE APP if it's made for Android. Offer a feedback setting and error reporting, just like in Firefox for Android (a popular app in the Play Store).
You're response is insulting and silly, as you denied even proposition of such an idea just because your opinion differs. At least try out the Ubuntu Launcher for Android idea. If it's not a success, the userbase will decide that by not using it (like the crap apps we see every day in the Play Store, App Store, and Ubuntu Software Center).

Darwin Survivor (Brainstorm moderator) wrote on the 3 Feb 13 at 20:27
Moving back to sandbox for further discussion.

Darwin Survivor (Brainstorm moderator) wrote on the 3 Feb 13 at 20:37
Your idea seems to centred on using the unity launcher (mobile version) on Android as an advertising platform for Ubuntu. You haven't explained how this would convince people to get Ubuntu or Ubuntu phone. If they can get the same experience on Android, why switch?

In your comment you said "If it's not a success, the userbase will decide that by not using it..." Developing software is not free and Canonical VERY rarely ever does it (Unity was actually a HUGE exception). Software development is usually left up to the community, the software is then submitted to Canonical for inclusion in the software centre once it is stable and supported.

Porting software between platforms (especially mobile platforms), is not a simple procedure and would probably entail a near 90-95% complete rewrite. This is a huge commitment for an application that MIGHT be popular and MIGHT attract a few users to Ubuntu if it is popular. Since Canonical does very little advertising to start with, the chances of them doing this much work for such a risky advertising endeavour isn't even a realistic possibility.

If there are any community members that would like to try porting the software (it is open source) and submitting it to the playstore, they are welcome to do so. They would probably want to check in with Canonical first regarding any use of the logo or branding, but they could easily port the functionality without any worries as long as they abide by the license (GPL 2 or 3 I believe).

Please feel free to respond and explain any solutions to the above issues or correct and invalid assumptions I have made.

Jebeld17 wrote on the 5 Feb 13 at 17:36
That's another thing: Why switch to complete Ubuntu Phone when it's available for Android? There is no reason. Android is the most popular mobile OS in the world... No need to waste development on an entirely new mobile OS that probably won't break ground.

Darwin Survivor (Brainstorm moderator) wrote on the 7 Feb 13 at 08:00
The point of Ubuntu Phone isn't to take over Android as #1, it is to provide a truly open mobile operating system to those that want it. The people that use Ubuntu Phone will probably be the same people that use Ubuntu on the desktop.

Not everything has to be #1 and profitable to be worth developing.

cheesehead (Brainstorm admin) wrote on the 23 Feb 13 at 22:11
Closing in Brainstorm.
This is an idea to improve Android, which is nice but outside the scope of Brainstorm.
Increasing Android user 'awareness' of Ubuntu may be an interesting advertising goal, but it's not really an improvement to Ubuntu, either.


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