Written by stoffel the 5 Jun 09 at 21:22.
Category: Others.
Related project:
Nothing/Others.
Status: Awaiting moderation
Rationale
See comment below
=====
The key reason why not more people use Ubuntu, is that most people *think* they need Windows. It is the same reason why only about 25% of the Internet users use Firefox or why still about 2 in 3 Internet users just use the pre-installed Internet Explorer.
People *associate* computers with Windows. Just like how most people still associate cars with gasoline without thinking about solar power, battery technology, or other alternative sources of energy (several car manufacturers worldwide also made this association...).
How can we make people to think about their operating system choice? How can we make people to question that malware is related to the popularity of software and that anti-virus software is required on all platforms? How can we show people that not on all systems they have to live with bugs and usability issues and organize their work accordingly? How can we make people to open their eyes in a similar way as Apple's 1984 commercial?
Accordingly, the purpose of this brainstorm idea is to collect *multiple* solutions to open peoples minds. Go ahead and post the craziest ideas.
Note: this is *not* a duplicate of " Idea #222: Start an Ubuntu Advertising Campaign.". As noted below, this brainstorm session is intended to collect possible solutions to fix "most people *think* they need Windows". This brainstorm should collect ideas to make people more conscious about their operating system choice. Yes, advertising can be *part* of the solution. For instance, solution #1 below involves *no* advertising at all but only software changes and a new team. Also, solution #4 involves no advertising but only public relations (see http://adsoftheworld.com/blog/ivan/2007/apr/11/the_difference_between_marketing _pr_advertising_and_branding for the difference)
cheesehead(Brainstorm admin)
wrote on the 9 Jun 09 at 15:50
The original rationale is too broad and vague; it deals with changing users minds (what else could be meant by 'opening' minds?) instead of improving Ubuntu. An idea of using non-advertising methods to encourage change would be welcome - because advertising-related methods have already been suggested..
Solution #1 is quite vague:
"Ubuntu should improve communication regarding the enormous advantage that bugs are not persistent and that the user has *control* over the bug fixing process. "
If Solution #1 is to tell people that they have control over their bugs and desktop experience, that might also be advertising. Telling Windows users that they have a choice -unsolicited- is definitely advertising.
If Solution #1 is to solicit feedback from users to enhance their experience...that's not really a new idea (indeed apport is already working toward this as part of the default install), nor a solution to the stated rationale of opening people's minds.
Solutions #2 and #3 are clearly advertising. Sure, I may agree with it. I think they are good strategies. But they are still advertising.
Solution #4 is a great branding idea in the guise of a workaround for compatibility bugs. Branding is still a form of advertising.
If you'd like to change this idea to non-advertising ideas, then we can certainly unduplicate it.