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Idea #20152: Most people *think* they need Windows

Written by stoffel the 5 Jun 09 at 21:22. Category: Others. Related project: Nothing/Others. Status: Awaiting moderation
Rationale
See comment below

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The key reason why not more people use Ubuntu, is that most people *think* they need Windows. It is the same reason why only about 25% of the Internet users use Firefox or why still about 2 in 3 Internet users just use the pre-installed Internet Explorer.

People *associate* computers with Windows. Just like how most people still associate cars with gasoline without thinking about solar power, battery technology, or other alternative sources of energy (several car manufacturers worldwide also made this association...).

How can we make people to think about their operating system choice? How can we make people to question that malware is related to the popularity of software and that anti-virus software is required on all platforms? How can we show people that not on all systems they have to live with bugs and usability issues and organize their work accordingly? How can we make people to open their eyes in a similar way as Apple's 1984 commercial?

Accordingly, the purpose of this brainstorm idea is to collect *multiple* solutions to open peoples minds. Go ahead and post the craziest ideas.
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15
votes
closed
Solution #1: Highlight the possibility for everyone to improve their desktop experience
Written by stoffel the 5 Jun 09 at 21:22.
This is NO advertising idea! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

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One of the things I hate about having to use commercial software at my work, is that when I encounter an annoying bug or usability issue in the software (which reduces my productivity), I have to live with it. Each time I report such problems to our IT department, they look desperately at me because they can't help me. Also, they are surprised that they get all these questions from me as I am the only one in the company complaining.

(The shock experiments of Seligman and Maier are a possibile explanation for why I am the only one who complains; I am used to escaping the shuttle-box because I already use Linux at home for a long time: http://en.wikipedia.org/wiki/Learned_helplessness#Seligman_and_Maier )

In Ubuntu, you have Launchpad, Brainstorm. You can vote, you can contribute by creatively thinking about solutions, you can coordinate different reports and thoughts about the same issue on a wiki page, you can point experts in your network to the issue, you can write better documentation, you can submit patches, you can test fixes, and so forth.

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Ubuntu should improve communication regarding the enormous advantage that bugs are not persistent and that the user has *control* over the bug fixing process.

For instance, in the help menu of each application a "What do you hate in this application?" entry can be added that allows people to report annoyances and that learns them how they can help to fix this annoyance. Obviously, this also can get another name like "What annoys you?".

Another possibility to highlight the fact that the user has a stake in the evolution of Ubuntu (contrastingly to closed source platforms), is by some dialog like this: "This is the third time you booted Ubuntu. Do you want to initiate a live chat session with a random community member to report your experiences with Ubuntu? Is there something that annoyed you in your previous 2 Ubuntu sessions? Or do you have a question?"
19
votes
closed
Solution #2: Campaign to educate IT departments
Written by stoffel the 5 Jun 09 at 21:41.
This is an advertising idea that belongs to Idea #20152. Please read that idea for a better understanding of this solution! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

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This campaign should consist of an USB stick accompanied with a letter. Key message of such a campaign should be something like these:

* "Do you know Windows is not a requirement to do business? Ubuntu requires only a modest 384MB of RAM. Save on hardware by convincing yourself with the included USB stick!"

* "Do you know Windows is not a requirement to do business? Ubuntu is safe by design and thanks to its fast security updates. Save on anti-virus software by convincing yourself with the included USB stick!"

* "Do you know Windows is not a requirement to do business? Ubuntu is accompanied with thousands of easy-to-install and easy-to-update software programs. Save administration time by convincing yourself with the included USB stick!"
13
votes
closed
Solution #3: Flyer campaign
Written by stoffel the 5 Jun 09 at 21:56.
This is an advertising idea that belongs to Idea #20152. Please read that idea for a better understanding of this solution! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

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In this flyer campaign, Ubuntu community members can print flyers at home (or request free flyers in gloss paper via shipit). Next, they can give these flyers to other people or put them in people's mail boxes.

These flyers can look like this:
"Windows is no requirement - Your computer also can run Ubuntu, and maybe you even like it better"
<vertical list of advantages>
<link to download page>

Or like this:
"Is your computer slow? Do not throw it away! Try Ubuntu!"
<vertical list of advantages>
<link to download page>

Or this:
"Is your computer infected by a virus? Fix it by yourself! Try Ubuntu!"
<vertical list of advantages>
<link to download page>

Or this:
"You hate computers? Try Ubuntu!"
<vertical list of advantages>
<link to download page>

Or this:
"Computers are difficult for you? Try Ubuntu!"
<vertical list of advantages>
<link to download page>
17
votes
closed
Solution #4: Linux Foundation should create a Tux logo campaign for hardware
Written by stoffel the 5 Jun 09 at 22:07.
This is NO advertising idea! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

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The Linux Foundation should create a Tux logo campaign for hardware devices to indicate Linux support. This campaign should be backed by all Linux distributions including Ubuntu.

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Duplicates


Comments
stoffel wrote on the 6 Jun 09 at 11:44
Note: this is *not* a duplicate of " Idea #222: Start an Ubuntu Advertising Campaign.". As noted below, this brainstorm session is intended to collect possible solutions to fix "most people *think* they need Windows". This brainstorm should collect ideas to make people more conscious about their operating system choice. Yes, advertising can be *part* of the solution. For instance, solution #1 below involves *no* advertising at all but only software changes and a new team. Also, solution #4 involves no advertising but only public relations (see http://adsoftheworld.com/blog/ivan/2007/apr/11/the_difference_between_marketing _pr_advertising_and_branding for the difference)

cheesehead (Brainstorm admin) wrote on the 9 Jun 09 at 15:50
The original rationale is too broad and vague; it deals with changing users minds (what else could be meant by 'opening' minds?) instead of improving Ubuntu. An idea of using non-advertising methods to encourage change would be welcome - because advertising-related methods have already been suggested..

Solution #1 is quite vague:
"Ubuntu should improve communication regarding the enormous advantage that bugs are not persistent and that the user has *control* over the bug fixing process. "

If Solution #1 is to tell people that they have control over their bugs and desktop experience, that might also be advertising. Telling Windows users that they have a choice -unsolicited- is definitely advertising.

If Solution #1 is to solicit feedback from users to enhance their experience...that's not really a new idea (indeed apport is already working toward this as part of the default install), nor a solution to the stated rationale of opening people's minds.

Solutions #2 and #3 are clearly advertising. Sure, I may agree with it. I think they are good strategies. But they are still advertising.

Solution #4 is a great branding idea in the guise of a workaround for compatibility bugs. Branding is still a form of advertising.

If you'd like to change this idea to non-advertising ideas, then we can certainly unduplicate it.


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