This is one for the folks at Canonical, I guess:
The number one cited reason for your average non-techie or only slightly-techie user not coming across to Ubuntu, or any non-Windows distro, is that the backlog of games that they have invested in over the years won't play on it.
(well actually, the main reason is that most have never heard of it, but amongst those who have, this is the reason)
But it's not about the latest and greatest, mention Elite, Dungeon Master or even some old spectrum game to a grown man and you might just glimpse a tear of nostalgia in his eye.
Would it not be in everyone's interests for the companies who have a vested interest in linux (Canonical, Novell, etc) to get together and buy a few licences for some retro games that everyone else has forgotten about and then open source them?
This can then maybe lure in folks who can't play these games on windows...
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