This is total pie in the sky but it would be great to see some kind of partnership with the big gaming companies such as EA, Blizzard, Bethesda or some such where we could actually work with them in bringing their outstanding game releases to our platform.
Developer comments
This cannot be done just by the Ubuntu community or Canonical alone. The only true way to achieve any action by the big commercial game developers is to have (lots and lots of) individual gamers contact the support-teams of those companies and demand that they want to be able to play their games natively on their Ubuntu machines. They have to point out that native really means a native port and not one of those half-hearted wine-solutions. id Software and Epic can do it so it cannot be that hard. There are even first rumours that Valve is planning to port their Source-engine natively to Linux.
---
I don't think Wine ports count as "half-hearted". When Wine supports the application, a Wine port is fully functional and full speed - what more could you want?