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Contributor srul89

Start an Ubuntu Advertising Campaign  
Written by rouge568 the 28 Feb 08 at 21:25. Global category: Marketing. Won't implement
When I first started using Ubuntu, the way I heard about it was several links down in a google search for "linux". the first link was to linux.org, which is not what I wanted to see as a first time user. "What is a distribution? Why are there hundreds of them? This site is really unusable - is there anything better? I mean, its linux.org. That seems pretty core to this great linux thing I've heard about. What's this Gnome and KDE? I just want to run a computer that works. All these Gnome vs KDE reviews don't help at all." I finally saw the word Ubuntu enough that I figured that I should try it out of all the others.

This is exemplary of the poor exposure that Ubuntu has, and pure lack of knowledge the public has about Open Source projects in general. We need to spread public awareness about the operating system, through media outlets, online campaigns, and possible tv/radio/billboard spots.
https://wiki.ubuntu.com/MarketingTeam

edit: We are now #1 on Distrowatch! Also, here is a great example of a promotional video: http://www.youtube.com/watch?v=duBfhSsjgmU&fmt=18

editedit: Apparently, a marketing campaign for ubuntu is in the works. See towards the end of this blog post: http://huayra.wordpress.com/2009/01/17/january-what-a-start/
1102
votes
closed
Solution #1: Use a Multi-Pronged Approach
Written by rouge568 the 28 Feb 08 at 21:25.
I think that the best place to start would be online campaigns, especially a series of official videos on youtube and other video sites. These should focus less on technical specs and the benefits of the open-source ideal, and more on the benefits of switching from Windows while retaining the ability to preform daily tasks. This will be targeting the main bulk of computer users: Microsoft customers who want to email, type, web browse, and don't like paying for an OS. Other facets of this campaign should include spreading the word about Ubuntu to non-tech oriented, high traffic website (myspace, yahoo), getting Ubuntu back as #1 on distrowatch.com, and creating guides in layman's terms so that non tech-savvy people can understand how to preform simple tasks. For example, don't tell people to open xorg.conf; tell them to type in the terminal 'gksudo gedit /etc/X11/xorg.conf'.
Doing all of this will require a re-mobilization of the Ubuntu marketing team, several people to design a professional looking marketing video, and lots of structure. Once more momentum is generated, the media will be apt to catch on to the trend. However, we want to make sure at all costs that this is positive exposure. Anything negative (eg. Ubuntu is for geeks only) could immensely hurt our image. Physical advertising is harder to get together, but if someone can find an investor, this could be very possible.
A final idea would be to push for Ubuntu in school systems. I know that where I live, the schools are forced to run Windows 2000 because of old computers and no money for an upgrade. Ubuntu could both free funds for education and implant knowledge about the system into children, our future consumer base.
Comment back with any ideas on how to improve this.
48
votes
closed
Solution #2: Ubuntu advertisments for fans who own websites and blogs
Written by kumailht the 21 Mar 08 at 22:23.
A lot of ubuntu users may own blogs and websites , they most probably love ubuntu and want to pay the community back. If the ubuntu website can offer banner ads which are professional and unobtrusive, users can help spread the word.

The banners must be professional and convey the message clearly. It should allow users to change certain aspects of this to match the website design.

Only logos with slogans will not help as people dont know about ubuntu. The banners will help in branding and it isnt hard to create.
-77
votes
closed
Solution #3: Canonical should send us emails, which we can resend to ur friend
Written by slsolaris the 19 Feb 09 at 15:50.
canonical should send emails about the new coming version of ubuntu to its users, videos and more, so we can resend them to our friends and they will know about ubuntu, so new many people will use this operating system.

Now i here your comments.
26
votes
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Solution #4: Ubuntu propaganda page
Written by fixor the 21 Feb 09 at 11:28.
Create a propaganda webpage where people can see and learn what Ubuntu is. Show all the great features and explain what distinguishes Ubuntu from other operating systems. Screenshots, short videos and some compelling arguments why they wanna try Ubuntu.

This way you can direct friends and anyone interested to this page and you don't force commercials on those who don't want to see them.



The best place for this would be somewhere on the official ubuntu page http://brainstorm.ubuntu.com/idea/17265 .
83
votes
closed
Solution #5: Advertise Ubuntu on TV
Written by flooted the 4 Mar 08 at 07:16.
At a guess most mainstream computer users still watch more TV than they use computers. It takes a bit of searching online to find out about Ubuntu, what it is and why it is a viable OS. Only people who are already interested in Ubuntu will take the time to do this. So reach out to those who don't know about Ubuntu through TV.
15
votes
closed
Solution #6: Highlight the possibility for everyone to improve their desktop experience
Written by stoffel the 5 Jun 09 at 21:22.
This is NO advertising idea! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

====

One of the things I hate about having to use commercial software at my work, is that when I encounter an annoying bug or usability issue in the software (which reduces my productivity), I have to live with it. Each time I report such problems to our IT department, they look desperately at me because they can't help me. Also, they are surprised that they get all these questions from me as I am the only one in the company complaining.

(The shock experiments of Seligman and Maier are a possibile explanation for why I am the only one who complains; I am used to escaping the shuttle-box because I already use Linux at home for a long time: http://en.wikipedia.org/wiki/Learned_helplessness#Seligman_and_Maier )

In Ubuntu, you have Launchpad, Brainstorm. You can vote, you can contribute by creatively thinking about solutions, you can coordinate different reports and thoughts about the same issue on a wiki page, you can point experts in your network to the issue, you can write better documentation, you can submit patches, you can test fixes, and so forth.

====>

Ubuntu should improve communication regarding the enormous advantage that bugs are not persistent and that the user has *control* over the bug fixing process.

For instance, in the help menu of each application a "What do you hate in this application?" entry can be added that allows people to report annoyances and that learns them how they can help to fix this annoyance. Obviously, this also can get another name like "What annoys you?".

Another possibility to highlight the fact that the user has a stake in the evolution of Ubuntu (contrastingly to closed source platforms), is by some dialog like this: "This is the third time you booted Ubuntu. Do you want to initiate a live chat session with a random community member to report your experiences with Ubuntu? Is there something that annoyed you in your previous 2 Ubuntu sessions? Or do you have a question?"
19
votes
closed
Solution #7: Campaign to educate IT departments
Written by stoffel the 5 Jun 09 at 21:41.
This is an advertising idea that belongs to Idea #20152. Please read that idea for a better understanding of this solution! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

====

This campaign should consist of an USB stick accompanied with a letter. Key message of such a campaign should be something like these:

* "Do you know Windows is not a requirement to do business? Ubuntu requires only a modest 384MB of RAM. Save on hardware by convincing yourself with the included USB stick!"

* "Do you know Windows is not a requirement to do business? Ubuntu is safe by design and thanks to its fast security updates. Save on anti-virus software by convincing yourself with the included USB stick!"

* "Do you know Windows is not a requirement to do business? Ubuntu is accompanied with thousands of easy-to-install and easy-to-update software programs. Save administration time by convincing yourself with the included USB stick!"
13
votes
closed
Solution #8: Flyer campaign
Written by stoffel the 5 Jun 09 at 21:56.
This is an advertising idea that belongs to Idea #20152. Please read that idea for a better understanding of this solution! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

====

In this flyer campaign, Ubuntu community members can print flyers at home (or request free flyers in gloss paper via shipit). Next, they can give these flyers to other people or put them in people's mail boxes.

These flyers can look like this:
"Windows is no requirement - Your computer also can run Ubuntu, and maybe you even like it better"
<vertical list of advantages>
<link to download page>

Or like this:
"Is your computer slow? Do not throw it away! Try Ubuntu!"
<vertical list of advantages>
<link to download page>

Or this:
"Is your computer infected by a virus? Fix it by yourself! Try Ubuntu!"
<vertical list of advantages>
<link to download page>

Or this:
"You hate computers? Try Ubuntu!"
<vertical list of advantages>
<link to download page>

Or this:
"Computers are difficult for you? Try Ubuntu!"
<vertical list of advantages>
<link to download page>
17
votes
closed
Solution #9: Linux Foundation should create a Tux logo campaign for hardware
Written by stoffel the 5 Jun 09 at 22:07.
This is NO advertising idea! Please look at my comment in the the original idea for more information (Idea #20152). Please do not vote here as this belongs in another category.

====

The Linux Foundation should create a Tux logo campaign for hardware devices to indicate Linux support. This campaign should be backed by all Linux distributions including Ubuntu.
14
votes
closed
Solution #10: Ubuntu: Just ask for it!
Written by p_squiddy the 13 Aug 09 at 13:26.
Get everyone you know to simply ask for Ubuntu next time they enter a Big Box store. For example, they could ask, "This laptop is very nice. Do you have one that comes with Ubuntu on it?"

The Big Box stores claim there is no demand for Open Source and Linux. Why? Because no one goes into their stores and asks for it. Inform your friends a bit about Ubuntu and how stress-free it can make your PC, remind them to ask about it at their local Big Box store next time they're there. If they see the demand, they WILL respond.

Best of all, this kind of advertising is free!
9
votes
closed
Solution #11: Provide free support to advertisers and vendors
Written by summersab the 25 Aug 09 at 00:23.
I think it would be a great way to spread the word about Ubuntu if Canonical provided free commercial support or other perks to companies that are willing to advertise about Ubuntu or sell computers with Ubuntu pre-installed. Doing a "I'll scratch your back if you scratch mine" method would help keep payments low.
9
votes
closed
Solution #12: Web campaign perhaps supported by a youtube video
Written by dailyrev the 2 Sep 09 at 08:11.
Show in detail the history of the Linux phenomenon in Netbooks and cheap PCs: a lean, versatile OS with a stable, light kernel finds a place in hardware that cannot support bloatware such as Apple's Leopard and Microsoft's Vista. Demonstrate the curiously coincidence in the timing of Linux's success in these areas with Cupertino's and Redmond's sudden decisions to scale down and refocus their OS development on function, leanness, and performance in a wide range of hardware. Allow people to see that there is more than coincidence in the Snow Leopard / Win 7 development revolution.
6
votes
closed
Solution #13: Create a website to advertise the help books and CD's.
Written by hgibson the 12 Oct 09 at 07:15.
Create a website to advertise the help books and CD's.

A suggested name for the website is: http://books.ubuntu.com

A lot of work has been done by the Ubuntu/Debian communities. It would be a pity if there were no clear guide lines on how to get the books and CD's.

An introduction to the web site could be added to the installation slideshows !

Sorry for dup below. Our weblink went up and down.
Was not sure it was posted.
7
votes
closed
Solution #14: Create a website to advertise the help books and CD's.
Written by hgibson the 12 Oct 09 at 07:36.
Create a website to advertise the help books and CD's.

A suggested name for the website is: http://books.ubuntu.com

A lot of work has been done by the Ubuntu/Debian communities. It would be a pity if there were no clear guide lines on how to get the books and CD's.

An introduction to the web site could be added to the installation slideshows !
3
votes
closed
Solution #15: Run a similar marketing campaign like Google did for Chrome.
Written by shahnawazshahin the 21 Jan 10 at 12:51.
Like with Google, advertise Ubuntu through banner ads, popular newspapers and billboards.

Perhaps have a 30 second YouTube video that advertises Ubuntu.

What about another video, longer (3 mins) that explains the current situation, and how Ubuntu can help...

... similar Google's 'What is Google Chrome OS?' video ( http://www.youtube.com/watch?v=0QRO3gKj3qw ).
3
votes
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Solution #16: Blurb about Ubuntu and how it help make Avatar.
Written by homerhomer the 19 Jan 10 at 05:09.
It would be great to have a link from Ubuntu.com about how this was done.
http://blog.dustinkirkland.com/2010/01/39000-core-ubuntu-cluster-renders.html

Not necessary this link but maybe something a little more shiny. How about a official interview?

4
votes
closed
Solution #17: Ubuntu for Business Website
Written by speedkreature the 29 Jan 10 at 19:55.
A web portal for businesses. The actual URL is less important than the content.
It should help with:
* Research and Decision Making
* TCO & ROA calculators
* Acquisition of Hardware/Software
* Provide a list of enterprise grade hardware supported by Linux (i.e. Fibre Channel HBA's, Tape Drives and Autoloaders, etc)
* Support contact info (redirect to current support offerings?)
2
votes
closed
Solution #18: Ubuntu Release Conference
Written by boulabiar the 4 Sep 10 at 01:08.
I propose to make an ubuntu release conference where the event video is streamed on a website and where someone from the top level of the company shows the features of the new release.
This can be made during the UDS for example.

A collecting from the main features of ubuntu can be collected from users to focus on the ones they like.

This big event can be made during the 5th anniversary of ubuntu.
(6.06 + 5 years)= (UDS-N)+1 = UDS(11.10)
2
votes
closed
Solution #19: Associations with educational institutions
Written by komputes the 9 Mar 11 at 00:53.
Sponsor educational institutions. Have students contribute to and improve Ubuntu. Educational programs, sponsorships, scholarships, bounties in conjunction with adversing campaigns in technology-related school environments will help get future users and developers interested.
3
votes
closed
Solution #20: When Youtube is used on a PC
Written by Saie the 14 Jun 11 at 07:35.
-A youtube video advertisement .. one of those that they play infront of videos these days, that quickly says, "does your comptuer get stuck, load slow, isit impossible to use, get ubuntu today its free!"
People watch youtube from PCs usually and are surely likely to click it

-Facebook & Youtube banner ad that reads something like "PC running slow? You think its rubbish? Install ubuntu now, its completely free.. click and find out why"

The best thing is that it's possibly the cheapest form of advertising.

See the 34 comments or propose a solution (latest comment the 4 Feb 12 at 20:11) >>

Provide a simple graphical interface to manage _any_ type of network connection  
Ubuntu

In :  
Priority : Medium
Definition : New (Needs guidance)
Implementation : Unknown
Assignee :
spec
Written by Alan Pope the 28 Feb 08 at 13:50. Global category: Internet & Networking. In development
A single unified tool should be provided which allows the user to connect to a network (or internet) via any supported method. It would also be useful to provide an extension to this tool to manage firewall rules and network connection sharing.

Developer comments
We’re currently designing this graphical interface, with the Internet connection part powered by ConnectionManager.
https://wiki.ubuntu.com/NetworkSettings

—mpt
8497
votes
inprogress
Selected solution (#1): Single Unified Network Tool
Written by Alan Pope the 28 Feb 08 at 13:50.
A single unified tool should be provided which allows the user to connect to a network (or internet) via any supported method. It would also be useful to provide an extension to this tool to manage firewall rules and network connection sharing.
113
votes
inprogress
Selected solution (#2): Add functionality for configuring multiple IP addresses to Network Manager GUI
Written by sanketmedhi the 30 Apr 09 at 13:52.
There should be a functionality in Network Manager to configure multiple IP addresses for the same network interface.

This is mainly to make the system more user friendly especially for non-technical users and in par with other systems.
64
votes
inprogress
Selected solution (#3): Create context-sensitive help for network setup
Written by dbneeley the 28 Apr 09 at 04:57.
A simple, context-sensitive help file could explain what the various fields and options mean in simple terms so that new users can more quickly and accurately understand what they are being asked to do.
83
votes
inprogress
Selected solution (#5): Implement concurrent connections to NetworkManager
Written by neziric the 24 Apr 09 at 14:26.
It would be great if one could be connected to Internet using ppp0 and LAN using eth0 at the same time (or even eth0 and eth1, etc...).
69
votes
inprogress
Selected solution (#6): Add "Automatically connect to VPN..." option to wireless network settings
Written by nickpick the 29 May 09 at 18:54.
Add a drop-down list (or another similar way) allowing the user to select a VPN network he wants to connect to automatically -once the connection with the specified, not just any, WiFi network- has been established.

Example:

+ Automatically connect to VPN...
-- none (default)
-- University_VPN_Example
-- Corporate_VPN_Example
-- Home_server_VPN-Example
42
votes
inprogress
Selected solution (#7): Allow network connection categories
Written by timnwells the 4 Jun 09 at 03:51.
Allow network connections to be put into categories so services/shares can be enabled and disabled based on category. So that I can share directories and media at home but not work or public networks.
55
votes
inprogress
Selected solution (#8): Easy windows domain support
Written by timnwells the 4 Jun 09 at 03:54.
Make it easy to connect to and use the features of windows domains which are common in a lot of offices. Including authentication and shared directories.
Perhaps on the login screen detect the fact that the currently active network connection has a domain associated and allow authentication to that as an option.
41
votes
inprogress
Selected solution (#9): Detect networked media applications
Written by timnwells the 4 Jun 09 at 04:05.
Detect media shares on a network os independantly and allow for streaming from shared media sources such as windows media player/center or rhythmbox/amarok/totem/etc
64
votes
inprogress
Selected solution (#10): Windows 7 "Homegroup" compatibility
Written by timnwells the 4 Jun 09 at 04:11.
Add the ability for ubuntu computers to participate in the new Windows 7 homegroups and have access to the functionality the "Homegroup" provides.
66
votes
inprogress
Selected solution (#11): Sharing Internet and network configuration automatically.
Written by nq6 the 13 Aug 09 at 02:39.
#view the outline of the idea.

Ubuntu - Idea

The new user can not share your internet with other computers or put two computers with Ubuntu in a network easily.

Below is the commands for the user to perform these tasks. This is not simple for a new user. Install packages, use the terminal, set the ip manually, type in the link of the Nautilus Ip of the other machine.

#commands to the two computers
sudo apt-get install samba system-config-samba

#commands to the computer that shares the Internet
sudo su
modprobe iptable_nat
echo 1 > /proc/sys/net/ipv4/ip_forward
iptables -t nat -A POSTROUTING -o eth1 -j MASQUERADE

#command to view the other ubuntu in the network - the PC 1
sudo su
ifconfig eth0 192.168.0.2 up
smb://192.168.0.1/

#command to view the other ubuntu in the network - the PC 2
sudo su
ifconfig eth0 192.168.0.1 up
smb://192.168.0.2/

Who has two network devices, you want to share internet and create a network between two PCs, it has to be experienced and know many commands. This is not ideal. The Ubuntu aims to ease.
-16
votes
inprogress
Selected solution (#13): Create something like in Win XP
Written by viejoyoda the 13 Feb 10 at 14:54.
Last time i have to connect two computers with a regular ethernet cable, was really imposible to share internet and folders... finally i have to restart from my windows xp partition and then apply the network configuration assistant, it was like 20 secs. for success!!!
Regular users don't have to manage a cybercafe or protect a meil server or a bank from "attacks", why is it so difficult!
By the way it could be useful to choose between "network-manager" and "wicd". I prefer Wicd.

See the 122 comments or propose a solution (latest comment the 22 Jul 11 at 12:30) >>

Hardware Compatability Tester  
Ubuntu

In :  
Priority : Undefined
Definition : New (Needs guidance)
Implementation : Not started
Assignee :
spec
Written by DPic the 13 Mar 08 at 04:56. Global category: Hardware support. Implemented
There should be a hardware compatibility tool that a user can run to determine how compatible their hardware is with Ubuntu or Gobuntu and also whether there is non-native support for it. People are lazy and will want to know whether it will work before even trying the LiveCD.
1316
votes
implemented
Selected solution (#1): Auto-generated solution of idea #4444
Written by DPic the 13 Mar 08 at 04:56.
Ubuntu Brainstorm was updated in January 2009. Since the idea #4444 was submitted before this update, its rationale and solution are not separated. Please vote accordingly, and if you have the necessary rights, please separate the rationale from the solution. Thanks!
9
votes
implemented
Selected solution (#2): Add a 'Hardware Compatibility' option to the live CD menu
Written by danellisuk the 17 Jan 10 at 17:17.
The idea of having the option on the live CD menu, means the option does not depend on the graphics system working. The hardware compatibility test wouldn't have to state that the hardware definitely works, rather it would perform a simple blacklist check of hardware known not to work.

When I read various forum posts about hardware compatibility, I see many threads about certain devices which are well known as not being compatible. Sometimes people state to run 'lspci' (list PCI devices) and to check for certain hardware makes/models.

The hardware compatibility check could perform this simple operation and check the output against a blacklist file which includes a small description of the device and any warnings.

This would be an excellent first test when testing a live cd on laptops in a computer shop. It's all very well booting the live CD to test, but testing a wireless connection may not be possible. If the wireless chip is known to not work, it would be an ideal time to warn the user.

Obviously the state of Linux compatibility changes over time, so the blacklist would be for the particular version of Ubuntu.

See the 23 comments or propose a solution (latest comment the 7 Jul 11 at 04:54) >>