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Contributor monstroxus




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Ensure Canonical comes across as professional at all times  
Written by belovedmonster the 10 Jul 08 at 15:32. Category: Marketing. Related to: ubuntu.com. New
I just read the blog post about the new boxed retail version of Ubuntu available and this image was used to show the box art.

http://blog.canonical.com/wp-content/uploads/2008/07/bestbuy.jpg

Sorry, but since when did a professional company with millions of users just dump a lame ass blurry picture like this into an official press release/blog post?

Shuttleworth talks about aspiring to be as good as OS X. Do you think Apple would have a blurry snap shot of Leopards box art in a press release? Man it bugs me so much that you guys don’t take this stuff seriously. IMAGE IS EVERYTHING when attracting new users.

I love what you guys do, but you need to pull the finger out and realise that you’ve got to look professional at all times. Canonical come across as a half arsed amateur operation far too often.

You need to make sure that every document, press release, blog post, and piece of information that comes out of Canonical looks professional at all times, otherwise you need someone to say "No way is that going out in its present state. Fix it!".

See the 36 comments (latest comment the 28 Dec 08 at 19:17) >>